Step 1: Define your marketing goals. What is the goal of promoting the event? At first glance it’s obvious: get more attendees to register for our event, but we can be more specific. For example, we can break down the marketing objective into: - Increase awareness. - Increase...
Hosting a successful corporate event is an important way to connect with your clients and employees, build and foster relationships and maybe even promote a new product or service. Depending on the purpose of the event, it can be fun and entertaining, or more serious...
The key to planning successful conferences is building the event according to the interest of your audience while keeping the main topic coherent with the values of the organisation. Attendees will be attracted to your event based on what they think they’ll get out of the...
There’s no better way to kick off the New Year than with a great party! But how do you organise one? It might seem a bit daunting at first, but there’s plenty to plan and buy so you put on a great event. To make...
More Data Without a digital platform backing up your in-person event, it’s hard to see who’s registered, who attended, and what they thought about your event. But if you add a platform into the mix, you can easily see QR code check-ins, session attendance, comments, Q&As,...
November starts and London starts preparing for Christmas. Lights and decorations start to pop up all over the city and we start to get ready for the busiest season for events. If you haven’t started planning your Christmas party yet or need a little guidance,...
Halloween is just around the corner, and we want to help you make the most of it! Halloween is now the third most popular festival in the UK behind Christmas and Easter, with Britons spending a record £310m on celebrating last year. All this popularity means it’s...
Large scale events can have a big impact on the environment, and even lots of little events add up! Bringing lots of people to a small space during a short period of time naturally causes a rise in the use of transport, disposable products, and...
Planning an event can be very stressful. Event planners need to manage people, tasks, time and budget without considering last-minute problems that need to be solved on the spot. It is very common for first-time event organisers to feel overwhelmed, and stressed and to forget...
/ˈmɛtəvəːs/noun A virtual-reality space where users can interact with a computer-generated environment and other users. The Metaverse won't replicate real life, just as virtual meetings can't replace in-person events. But they are improving on in-the-flesh experiences in some fundamental ways. Both digital solutions bring advances that can...